Creative Direction
Vietnam Investment 2024
As Creative Lead, I directed the full creative vision of the Vietnam Investment Summit, hosted by Bloomberg Businessweek Vietnam — overseeing a multidisciplinary team and coordinating with the event agency to ensure a seamless experience across every touchpoint. From concept to execution, my role was to integrate Bloomberg’s editorial rigor with high-impact design and event storytelling.
I managed and guided a team of five in-house designers, alongside external collaborators including one video editor, one motion graphic artist, and one graphic designer. Together, we delivered the complete creative ecosystem: event key visuals (KV), POSM, pre-event promotional assets, on-site activations, and panoramic LED content.
A central highlight was the production of seven editorial videos — including an opening sequence, teaser, and five Bloomberg-standard documentary shorts. Working closely with our financial editor/scriptwriter, video editor, motion graphic artist, and the in-house design team, I ensured that each piece met both the technical demands of large-scale LED display and the storytelling quality expected of Bloomberg journalism.
The result was a unified creative direction that elevated the summit beyond a conference — into a live Bloomberg experience.
© Bloomberg Businessweek Vietnam
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Event Agency: Greenie
Event Programmer / Scriptwriter: Tuấn Anh
Creative Lead & Producer: Lạc Hoàng
Designers: Hoàng Minh, Lộc Nguyễn, Thành Bean, Diệu Linh
Motion Graphic: Đức Anh, Khải Nguyễn,Kiệt Lê
Video Editor: Hiếu Ngô
Photo Recap: Maika Elan, Tín Phùng, Bảo Zoãn, Rihua
Video Recap: Quickcom