Slay Concert
Fri Jul 19 2022
For Billboard Vietnam's Slay Concert on International Women’s Day, I proposed an artistic concept that resonates with both its artful aspirations and the Gen-Z target audience. Drawing inspiration from Man Ray's captivating photograms and iconic portrayals of the female form, the design language will center on fluid gradients, botanical silhouettes, and a powerful "female gaze" motif.
As Art Director, I led the development of this concept across all visual elements, collaborating with 2D, 3D, and motion graphics artists to create a cohesive package encompassing key event visuals, stage design, LED displays, and social media content
To achieve a budget-friendly yet impactful stage design, we proposed a minimalistic approach that embodies both femininity and versatility in installation, using giant fabric sculpture flowers in white. The white fabric served as a blank canvas, allowing the stage lighting to change the flowers' appearance, creating an iridescent effect.
Like the multifaceted aspects of femininity, flower symbolism and metaphor encompass a vast spectrum. Femininity can embody tenderness, kindness, and nurturing, yet it can also encompass passion, love, and even rage. This beautiful complexity, with all its potential gentleness and fierceness, is what makes being a woman so worthwhile
Five pop artists took the stage, each delivering a captivating set of 4-5 tracks back to back. An audience of 1,000 witnessed this intimate yet grand event. The stage setup was minimal, featuring only two live cameras. These cameras dynamically captured the essence of the show, switching between close-up shots of the artists and corresponding abstract visuals to create a truly immersive experience.
Dive deeper into the event with this video recap. Because, truly, every day should be a celebration of women!
© Capital Studio Media City
© Billboard Vietnam
Art Direction: Lac Hoang
Key Visual Designer: Thanh Bean
Graphic Designer: Thanh Bean, Son Blue
Motion Graphic Designer: Duc Anh, Nguyensydes
Project Manager: Nguyen Thanh Truc, Cao Truong Anh Huyen
Visual Led: Huy Anh.