Editorial Art Direction
Thu Jul 19 2022
A collection of editorial art direction, crafted for South East Asian local fashion brands.
(2019 - 2022)
Terrablush
For Terrablush Campaign (2022), I came up with a story of 5 Stages of Heartbreak as the main narrative driving the campaign’s images. The underlaying story that spans over 2 collections - with each stage of heartbreak correlating to one of the 5 looks. The shoot borrows materials from heartbreak’s emotional dimension, customs and habits, while maintaining a light, bright, airy, dreamy look & feel.
5 Stages of Heartbreak
A collaboration between Lac Hoang x Terrablush
Assistant: Airy CT
Videographer: Tut
Model: Thuy Anh
Double Burden - Chula Vietnam
Unpaid care work like housework and childcare disproportionately burdens women. This double burden reduces paid work opportunities and reinforces gender stereotypes. Witnessing my family members shoulder this invisible second shift inspires me - they're like powerful, under-appreciated superheroes.
Double Burden - Gánh Nặng Kép
A collaboration between Lac Hoang x Chula Fashion House
Assistant: Ha Dao
Model: Yen Tran & Bui Thao Phuong
Editorial - Bazaar Vietnam
Selected Editorials for Harper Bazaar Vietnam (2018)
La Chimera - Mignonne Campaign
Inspired by @mignonne.inc and the duality of Tuong Danh's online persona and real self, this shoot explores the performance we create online vs. the one for our true identity. Clothes, makeup, and cameras become tools for both performances. With clear communication and Tuong Danh's acting talent, we created a story in just 3 hours.
La Chimera
A collaboration between Lac Hoang x Mignonne Inc
Producer: Nhu Tran
Talent: Tuong Danh
MUA: Nhu
Assistant: Tin Le
Assorted Photograph
Assorted Collection of Photographs - made before 2019.