That future now unfolds in Ho Chi Minh City. At Bloomberg Businessweek Vietnam, I define the creative vision — from covers and commissioned illustrations to cultural events and branded experiences. My favorite part of any project is the deconstruction phase: dissecting briefs, uncovering insights, and mapping strategies before guiding my team into execution.

One producer once said, “You’re too practical!” I took it as a badge of honor. Great ideas demand blueprints. My sharp eye guarantees visuals, while my analytical mind keeps projects sharp, structured, and on track.

As Creative Lead and Art Director, I’m not just an artist — I’m an architect of ideas. I translate visions into tangible realities, meticulously building the bridge between imagination and execution.