The Architect of Ideas
Creativity Meets Strategy
FILE 23764—39/23DBE EST DEUS REX

I'm not your typical Art Director. While I have 6 years of experience across diverse fields - editorial, advertising, production, and events - my true strength lies in bridging the gap between raw creativity and strategic execution.

College was a testament to this. Fine Arts major, double minor in Graphic Design & Photography, even Cinema Studies - I craved a well-rounded creative toolkit. When my classmates in the US raised eyebrows, I'd simply say, "I'm here for my future."



Now, in Ho Chi Minh City, that drive continues. My favorite part of any project is the deconstruction phase. I dissect briefs, uncover hidden insights, and analyze case studies - all before meticulously crafting strategies for my creative team.

One producer, initially surprised, remarked, "You're too practical!" I wear it as a badge of honor. Great ideas need a blueprint. My sharp eye ensures top-notch visuals, while my analytical mind keeps projects on track.

As an Art Director, I'm not just an artist, I'm an architect of ideas. I translate your vision into a tangible reality, by meticulously building the bridge between dreams and execution.

LAC HOANG
    THE CREATIVE CYBORG 
EST06.2024

©Lac Hoang“I don't know why people expect art to make sense. They accept the fact that life doesn't make sense.”
― David Lynch
06.2024