That future now unfolds in Ho Chi Minh City, where I define the creative vision of Bloomberg Businessweek Vietnam — from covers and commissioned illustrations to cultural events and branded experiences. I thrive on the deconstruction phase: dissecting briefs, uncovering insights, and mapping strategies before guiding my team into execution.

I believe creativity doesn’t have to be messy. Efficiency, timelines, and team sustainability are as important as vision. Great ideas need great blueprints — and my role is to keep projects sharp, structured, and aligned with business objectives.

Creativity doesn’t exist in a vacuum — structure is where ideas take flight. To me, creativity is not just expression, but architecture: built to endure, inspire, and lead.