Commissioned Artwork
for Lamborghini Vietnam
Created for Lamborghini Vietnam’s Movember fundraising auction, this artwork explores the contemporary meaning of masculinity through the theme “Truth in Courage.”
The piece draws inspiration from the Sigma Male archetype — often misunderstood, yet embodying independence, authenticity, and emotional maturity. In contrast to societal pressures that demand conformity, the Sigma Male represents a man who embraces solitude, questions conventions, and pursues his own path. His courage lies not in dominance, but in vulnerability, resilience, and the strength to remain true to himself
Visually, the work pays homage to art historical references — from the human form of Robert Mapplethorpe, to the sculptural intensity of Bernini, and the chiaroscuro drama of Caravaggio
The final composition stands as a testament to individuality and the power of authenticity — a reflection on how redefining masculinity can unlock courage in its truest sense.
Auctioned to raise funds for Movember, this artwork channels Lamborghini’s ethos of “Driving Humans Beyond” into a cultural statement that connects aesthetics, identity, and purpose.
Art Direction: Lac Hoang
Producer: Mai Phương
Photographer: Mắt Bét
Lighting Technician: Tuấn Scallion House
Draping Stylist: Khánh Duy
Talent: Vento Đoàn, Thịnh Tiêu
Make-up & Hair: Huỳnh Bùi Bích Tuyền
Graphic Design: Diệu Linh Nguyễn
Printing & Production: Thanh Tùng Studio